SEO & Local SEO
SEO
The most popular way to find a product, service or business today involves a web browser. Search Engine Optimization is the process of improving the visibility of your site in Google’s search results.
This will enable your website to rank highly for the keywords that align with your business objectives.
Dolphin Digital Marketing is a top SEO agency in Ireland.
Factors to Note
Search engines like Google rank web pages based on a wide variety of factors to produce organic results. One factor is content,which is king. As it drives your site up the ranking,attracts new customers,while helping retain existing clients. Content is what separates the superior from the mediocre. It advisable also to be a user friendly,fast,responsive and secure website.Search Engine Optimization helps improve customers experience because its designed to be customer focused.
The 3 parts of Search Engine Optimization
On-page Optimization, Off-page Optimization, and Technical Optimization.
Our 5 phase process :
-Technical Assessment
-Keyword Discovery
-Content Creation
-Link Building
-Transparent Reporting
- Technical Assessment
- Keyword Discovery
- Content Creation
- Link Building
- Transparent Reporting
Local SEO
Google Maps assists people search for local services on their devices. Local SEO involves local search queries. Because queries contain geo qualifiers (town, county, ) or ‘near me’ filters therefore this gives Google indications that the searcher is looking for suggestions relevant to their own location.
SEO has a Great ROI (Return on Investment)
Unlike other local advertising options ( leaflets, newspapers, ), SEO has little to no wasted exposure. This is so because your local business is found by potential customers only when they need your goods, services or information about your business. This method is highly cost-effective,efficient and offers measurable results.