Email Marketing
Email marketing is a form of direct marketing that uses email to promote products and services.
It is a cost-effective way of sending communications. On the plus side it is quick, offers measurable results and is easily personalised. Similarly it allows you to build relationships with your audience, drive traffic to your website, blog and social media. Therefore email newsletters can really drive sales.
Email campaigns provides valuable analytics and data feedback on how your audience interacts with your brand’s message. Here is two points to keep in mind “use email to have a conversation with your customers” and “Only send when you really need to”.
